A Beginner’s Guide to Drones in Real Estate
Introduction
Drones have become an important tool in real estate marketing. If you’re new to this technology, this guide will help you understand how drones work and how you can use them effectively in your real estate business.
What Are Drones?
Drones are unmanned aerial vehicles equipped with cameras that can fly over properties to capture high-quality photos and videos from the sky. They are controlled remotely and can hover, fly around, and take footage from multiple angles.
Benefits of Using Drones in Real Estate
Better Property Presentation: Drones capture wide-angle shots and aerial views that traditional cameras cannot.
Show Neighborhood Context: Potential buyers can see how close the property is to schools, parks, shopping centers, or highways.
Time-Saving: Quick setup and flight times mean you get results faster than scheduling separate photo sessions.
Increase Listing Appeal: High-quality drone images stand out on MLS listings and social media.
How to Get Started
Understand Local Regulations: Drone use is regulated by the FAA and local governments. It’s important to know what permits or licenses you may need.
Hire a Professional or Get Certified: If you don’t want to operate drones yourself, hiring a professional service like Apex Mapping is an easy solution.
Plan Your Shots: Work with your drone operator to decide which areas of the property you want highlighted.
Use Quality Equipment: Professional drones produce better images and videos than consumer models.
Integrate Drone Content Into Marketing: Use drone photos on your listings, websites, social media pages, and virtual tours.
Apex Mapping’s Role
At Apex Mapping, we help real estate agents who are new to drones by providing full-service drone photography tailored specifically for property marketing. Based in Atlanta and serving Georgia plus FL, AL, NC, SC, and TN, we handle everything from flight planning to capturing and editing footage so you can focus on selling homes.